Dallas Area Rapid Transit

Digital Marketing • Print Design • Art Direction • Motion Graphics

DART is a multi-faceted campaign for Dallas’ transportation system. I produced continuous social media and blog content as well as materials for a Facebook Live event and several marketing campaigns. Additionally, I art directed and coordinated freelancer designers on projects over time. Since joining the campaign, DART was awarded an AdWheel Award for Best Social Media for our work highlighting public transportation needs. Additionally, our digital campaign was awarded the American Marketing Association DFW "Marketer of the Year" and "Public Relations" awards, as well as selected for an IABC Southern Region Silver Quill Award.

Check out the Facebook Live event these pop-up banners were featured in.

See the complete Messaging Booklet.