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Boston Wine Expo

Branding • Art Direction • Print Design

The Boston Wine Expo is changing the wine tasting landscape by making wine tasting an easy task. The concept is a series of photos that teach wine enthusiasts non-traditional ways to open a wine bottle. Wine tasting is traditionally seen as an elitist activity, and teaching users ways to open wine bottles, the expo is, in turn, making wine tasting more accessible. This identity includes a bus advertisement for use in Boston, a series of color-coordinated lanyards for Vendors, Speakers and Enthusiasts, and a robust brochure for all attendees.